OpenClaw Outreach Guide — Ahmad v2

Updated: March 16, 2026

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1. WHAT IS OPENCLAW

We find businesses in Germany, Austria, and Poland that don't have a website. We build a professional website for them — for free. By the time you reach out, the website already exists. Your job: contact the business, show them their website, and close the sale.

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2. HOW TO GET YOUR LEADS

Open the Export Page

Go to: https://missioncontroloc.duckdns.org/export

Pick Your Filters

At the top of the page, you'll see filters. Pick what you want to work on today:

- Country: AT (Austria), DE (Germany), PL (Poland), or leave empty for ALL
• Channel: How you want to reach them — instagram, facebook, whatsapp, phone, email, phone_only
• Category: restaurant, salon, hotel, lawyer, dentist, etc.
• City: Pick a specific city to focus on
• Min Score: Higher score = more likely to buy. Start with 60+ for good leads, 80+ for the best
• Limit: How many leads to download (start with 500)

Click "Filter" to see the results. Click "Download CSV" to get the file.

Quick Shortcuts (One-Click Buttons)

These buttons are at the top of the export page — click once, get leads instantly:

- Instagram Outreach — 500 best Instagram leads, score 60+
• Facebook Outreach — 500 best Facebook leads, score 60+
• Phone Call List — 200 phone-only leads for calling
• WhatsApp Outreach — 500 WhatsApp leads

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3. WHAT'S IN THE CSV FILE

Open the CSV in Excel or Google Sheets. Here are the columns you'll use:

Business Info

Column | What It Means --------|--------------- business_name | The business you're contacting city, country | Their location category | Type of business (restaurant, salon, etc.) tier | GOLD = best prospect, SILVER = strong, BRONZE = possible buyer_score | 0-100 — higher is better

Contact Methods

Column | What It Means --------|--------------- recommended_channel | The best way to reach this business whatsapp_link | Click this to open WhatsApp chat directly instagram_handle | Their Instagram username (go to instagram.com/USERNAME) fb_page_url | Their Facebook business page (click to open, then click Message) owner_mobile / phone | Their phone number enriched_email | Their email address

The Demo Website

Column | What It Means --------|---------------

 preview_url | THE DEMO WEBSITE — this is what you send them after they reply with interest. Click it yourself first to make sure it looks good.

Pre-Written Messages (Copy-Paste Ready)

Column | What It Means --------|--------------- outreach_whatsapp_text | WhatsApp message — copy and paste outreach_instagram_text | Instagram DM — copy and paste outreach_fb_text | Facebook message — copy and paste outreach_email_text | Email with subject line (first line is subject, after --- is body) outreach_phone_script | 3 bullet points to read on the phone call

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4. THE OUTREACH RULES

These rules protect our reputation. Follow them exactly.

Rule 1: FIRST MESSAGE NEVER INCLUDES THE WEBSITE LINK

• Send the hook first: "We noticed your business doesn't have a website. We built one for you."
• Wait for their reply
• ONLY when they reply with interest, send the preview_url

Rule 2: DAILY LIMITS PER CHANNEL

To avoid getting your accounts banned:
• WhatsApp: 30-40 messages per day
• Instagram: 15-20 per account per day (rotate your accounts)
• Facebook: 15-20 per account per day (rotate your accounts)
• Phone: 15-20 calls per day
• Email: Start with 10/day for the first week, slowly increase to 50/day over 30 days

Rule 3: FOLLOW-UP SEQUENCE

• Day 1: Send first message
• Day 3: Follow up if no reply
• Day 5: Follow up again
• Day 7: Try phone call if they have a number
• Day 10: Last follow-up
• Day 14: Stop. Move on. Don't contact again for 60 days.

Rule 4: NEVER SEND MORE THAN 3 MESSAGES WITHOUT A REPLY

If they don't respond after 3 attempts across any channel — stop. Move to the next lead.

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5. WHEN A BUSINESS REPLIES

Step 1: They reply with interest Send them the preview_url link from the CSV. Say: "Here's the website we built for you — take a look!"

Step 2: They like the website Tell them the price:

Package | What's Included | EUR (DE/AT) | PLN (Poland) ---------|----------------|-------------|------------- PREMIUM | Lawyers, restaurants, clinics, hotels | €800 | 3,500 PLN STANDARD | Salons, plumbers, painters, most businesses | €620 | 2,600 PLN BASIC | Repair shops, tailors, laundry, cleaning | €440 | 1,700 PLN Hosting | Monthly managed hosting (optional) | €29/month | 125 PLN/month

Step 3: They want to buy Collect payment (Stripe link — coming soon from Patryk)

Step 4: They say no Mark them in the feedback page (see section 7). Move on.

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6. CHANNEL-SPECIFIC TIPS

Instagram

• Use the outreach_instagram_text from the CSV
• Send as DM to their business account
• Visual businesses (restaurants, salons, beauty, hotels) respond best here
• Rotate your 20-30 accounts, max 15-20 DMs per account per day
• Keep it casual — Instagram is informal

Facebook

• Use the outreach_fb_text from the CSV
• Message their BUSINESS PAGE, not personal profile
• Messages to business pages land in their inbox — they get a notification
• Slightly more professional tone than Instagram

• Click the whatsapp_link in the CSV — it opens the chat directly in WhatsApp Web
• Use the outreach_whatsapp_text from the CSV
• WhatsApp has the highest reply rate — always prioritize these leads
• Keep it short and friendly

Phone

• Use the outreach_phone_script from the CSV — it has 3 bullet points
• Be confident: "We already built your website. Can I send you the link on WhatsApp?"
• Best for GOLD tier leads with high buyer scores
• If they're interested on the call, immediately send the demo link via WhatsApp

Email

• Use the outreach_email_text from the CSV
• First line = subject, after the --- line = body
• Start slow: 10 emails per day in week 1, increase gradually
• Never send the website link in the first email — wait for their reply

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7. REPORTING RESULTS — THE FEEDBACK PAGE

After contacting leads, report what happened. This makes our system smarter.

1. Open: https://missioncontroloc.duckdns.org/feedback 2. Enter the Lead ID (it's in the first column of your CSV if you add id, or search the business name) 3. Select what happened: - Contacted — you sent a message, waiting for reply - Replied — they replied (positive or neutral) - Converted — they bought! Enter the amount - Not Interested — they said no - Wrong Number — contact info was wrong - Already Has Website — they already have a website 4. Select which channel you used (WhatsApp, Instagram, Facebook, Email, Phone) 5. If converted: enter the amount in EUR 6. Add any notes 7. Click Submit

The more you report, the better leads you'll get next time. Our system learns from your results.

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8. COMMON QUESTIONS

Q: A business says they already have a website A: Mark them as "Already Has Website" in the feedback page. Our system should have filtered them out — reporting this helps us improve.

Q: The pre-written message is in the wrong language A: Austrian and German leads get German messages. Polish leads get Polish messages. If something is wrong, note the Lead ID and report it.

Q: I found a lead with wrong contact info A: Skip it and move to the next one. Report it in the feedback page with notes.

Q: The website link doesn't load A: Try refreshing. If it still doesn't work, skip the lead and move on.

Q: How many leads should I contact per day? A: Target 150-250 total touchpoints across all channels per day:
• 30 WhatsApp + 60 Instagram + 60 Facebook + 15 calls + 10 emails = 175 per day

Q: Which leads should I prioritize? A: Start with: 1. WhatsApp leads (highest reply rate) 2. GOLD tier leads (confirmed no website) 3. Score 80+ leads (most likely to buy) 4. Instagram leads in visual categories (restaurants, salons, beauty)

Q: Can I contact the same business on multiple channels? A: Yes, but wait 2 days between channels. Don't message them on Instagram AND Facebook on the same day.

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QUICK REFERENCE

What | Where ------|------- Get leads | https://missioncontroloc.duckdns.org/export Report results | https://missioncontroloc.duckdns.org/feedback Dashboard | https://missioncontroloc.duckdns.org/ Data quality | https://missioncontroloc.duckdns.org/updater

Questions? Message Umer.